With effective integration, your business can use data from different applications and systems in a unified way — as we like to say, your data is your most valuable asset, and if you don't have a proper way of bridging the gap between business systems, you won't be able to act on it in the way that you should.
With that in mind, we've teamed up with Breadwinner, a leading integration solution between Salesforce and finance software, to give you insight as to why data integration is critical to a successful business. Read on to hear Breadwinner's take on how proper data integration can streamline your business processes.
Benefits of Integrating NetSuite and Salesforce
NetSuite and Salesforce each serve a powerful purpose on their own. Integrating the two — making NetSuite's financial data available in Salesforce, and Salesforce's sales and operations data into NetSuite — can be a gamechanger for how companies operate and optimize. With integration, businesses can:
- Accelerate cash flow
- Reduce staffing costs
- Increase automation
- Improve productivity
When integration is done properly, with appropriate synchronization, access and change controls in place, businesses running both platforms can streamline a wide range of business processes. In this post, we look at five ways this can work.
1. Make Data Readily Available
Integrating NetSuite and Salesforce makes important data updates available to everyone in your company. For example, your sales team might want to view an invoice status to see if the client has paid. This can help them make informed decisions about customer accounts or provide them with valuable opportunities.
Additionally, you can view real-time data from NetSuite in Salesforce, and post transactions, new customers and customer updates to NetSuite.
Making this data available in Salesforce lets your sales team access information without asking the finance team for assistance. This also saves time and resources by aligning both teams without any interruption in business processes.
2. Improve Data Accuracy
Building business strategies requires reliable data. Accuracy is crucial when it comes to accounting information.
Recording data in NetSuite and Salesforce separately increases the chance that a human error will occur. Integrating these tools ensures the numbers will match, while eliminating the duplication of effort required to enter them in separate platforms.
Additionally, custom objects and fields in NetSuite can be replicated in Salesforce. Using Breadwinner's creation wizard makes this process simple. Along with NetSuite companies, invoices and orders, among others, your company's customizations can also be updated in Salesforce within minutes.
3. Achieve Complete Financial Visibility
Integration allows you to make use of Salesforce's robust reporting features with NetSuite's data. For example, you can create dashboards and reports using up-to-date data to make better forecasting decisions.
When you connect NetSuite to Salesforce, you're able to seamlessly create those reports and dashboards using the financial data in NetSuite. This eliminates the need to export data from other applications and sources.
Extracting data from multiple sources increases the risk of human error if pulled together and aligned inaccurately. Integrating NetSuite and Salesforce centralizes that data and provides more accurate financial reporting.
4. Improve Team Productivity
NetSuite’s accounting software assists you in tracking expenses, producing financial statements and managing your revenue. You can also view your overall financial performance for greater efficiency and planning.
When connecting NetSuite with Salesforce, you can improve team productivity by encouraging collaboration. Employees in customer service can work together with marketing, and the supply chain teams can directly interact and update one another on important data such as orders and inventory.
Increasing productivity leads to more effective teamwork. The NetSuite ERP and Salesforce CRM make this possible by streamlining multiple processes and placing the data at your employees' fingertips.
5. Streamline Procedures
Syncing NetSuite and Salesforce streamlines procedures you regularly complete, like tracking items sold and items recently purchased. This enables you to keep up with all of your inventory at any given time, which makes for more accurate order processing.
Having the ability to track your sales and revenue in real-time allows for better overall cash flow management. Whenever a sale is made, the software will record it immediately, so you will know when payment was received.
How to Integrate NetSuite and Salesforce
As you can see, integrating NetSuite and Salesforce offers a wide range of benefits. But integration points between critical business software require appropriate controls to keep data safe.
That’s where Strongpoint and Breadwinner come in. Breadwinner’s NetSuite and Salesforce integration solution is an out-of-the-box Salesforce native app that syncs bi-directionally, giving you access to rich financial data in Salesforce, ultimately saving staff time by reducing tedious manual processes.
Strongpoint’s change controls and access management tools ensure that everything stays compliant and secure, tracking everything so that businesses can move forward with appropriate visibility into potential risks — and prove it to auditors.
Together, Strongpoint and Breadwinner will increase data accuracy and visibility, accelerate time-to-payment and save time for both accounting/finance teams running NetSuite, and sales/operations teams running Salesforce.